The dirty little secret about sharing web content.

We’ve all seen a YouTube video seemingly out of place on another website. Staring us in the face with a big, fat YouTube watermark. “Why would someone promote YouTube on their own site?” I never understood why some would use another company to display content.  That being said, I can say that I have recently become an advocate for sharing web content and embracing the power of the all-mighty watermark.

The reality is that the ability to share content between a number of social networks is one of the easiest and most powerful ways to leverage online marketing. In fact, by reading this article you’re making my point. Whether you are reading this on our blog or our company facebook page, I am using one piece of content to populate two different channels. By doing so, I am doubling my company’s exposure and reaching a much larger population of readers.

Along with sharing your own content there are many benefits to sharing other peoples content in your social outlets. First of all it gives you creditability. Sharing other peoples content demonstrates that you are active in your field and often read other blogs, watch videos, and visit websites that have the same views as you. This ability to collaborate with others is the foundation of social web. Second, it saves time and money. If you can’t say it better than someone else, why try. Endorsing the work of another author saves you the useless time of paraphrasing. Conversely, when you create a great piece of content, being endorsed by another individual gives you highly-praised exposure to a whole new audience.

SHAMELESS SELF-PROMOTION: Use the share link in our sidebar to share this article within your favorite social networks.